1:- Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation.
2:- Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class.
1:- Account creation, Billing methods and understanding the adwords structure.
2:- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel.
3:- Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format.
4:- Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters.
5:- Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques.
6:- Performance monitoring and Campaign tracking,impression shares, shared library and reports.
1:- Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
2:- Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development.
3:- Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text.
4:- Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
5:- Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting.
6:- Understanding links, anchors, follow nofollow.
7:- Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing.
8:- Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building.
9:- Article submissions, PR submissions, Guest Blogging, Commenting.
1:- Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics.
2:- Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics.
3:- Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
4:- Linkedin- Content strategies, paid promotion.
1:- Understanding how mail servers work.
2:- Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam.
3:- Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
4:- Inbound marketing concepts using mail services, customer bucket creation and content customisation.
1:- Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers.
2:- Ad server basics and installation. We train you on Openx (Revive).
3:- Implementing display banner, understanding and implementing banner ad codes.
4:- Learning setting like geotargeting, frequency capping, pixel tracking, conversions.
5:- Identifying right publishers using tools : Alexa. Understanding how third party cookies work.
1:- Google analytics setup, understanding how google analytics.
2:- Goal settings, creating channels, dimensions and metrics.
3:- Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
4:- Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
1:- Mobile app promotions, Techniques to improve downloads and usage.
2:- Understanding the world of missed calls.
3:- SMS marketing Campaigns.
4:- ASO(App store optimisation).
1:- social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite.
1:- Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking.
2:- Linking to adwords Account.
3:- Promoting video ads on youtube, Formats,Cost ,targeting, Analytics.
1:- Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.
2:- Content Creation: Creating Infographics, Video creation tools, Comic strip creation.