DIPLOMA IN DIGITAL MARKETING

DIPLOMA IN DIGITAL MARKETING

Digital Marketing Overview

1:- Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation.

2:- Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class.

Google Adwords

1:- Account creation, Billing methods and understanding the adwords structure.

2:- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel.

3:- Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format.

4:- Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters.

5:- Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques.

6:- Performance monitoring and Campaign tracking,impression shares, shared library and reports.

SEO ON and OFF Page

1:- Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.

2:- Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development.

3:- Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text.

4:- Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.

5:- Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting.

6:- Understanding links, anchors, follow nofollow.

7:- Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing.

8:- Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building.

9:- Article submissions, PR submissions, Guest Blogging, Commenting.

Social Media

1:- Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics.

2:- Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics.

3:- Youtube- Channel creation, video promotion, increase viewership, annotations, cards.

4:- Linkedin- Content strategies, paid promotion.

Email-marketing

1:- Understanding how mail servers work.

2:- Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam.

3:- Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.

4:- Inbound marketing concepts using mail services, customer bucket creation and content customisation.

Ad Servers-Display

1:- Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers.

2:- Ad server basics and installation. We train you on Openx (Revive).

3:- Implementing display banner, understanding and implementing banner ad codes.

4:- Learning setting like geotargeting, frequency capping, pixel tracking, conversions.

5:- Identifying right publishers using tools : Alexa. Understanding how third party cookies work.

Google Analytics

1:- Google analytics setup, understanding how google analytics.

2:- Goal settings, creating channels, dimensions and metrics.

3:- Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.

4:- Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

1:- Mobile app promotions, Techniques to improve downloads and usage.

2:- Understanding the world of missed calls.

3:- SMS marketing Campaigns.

4:- ASO(App store optimisation).

Social Media Analytics

1:- social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite.

Video Ads

1:- Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking.

2:- Linking to adwords Account.

3:- Promoting video ads on youtube, Formats,Cost ,targeting, Analytics.

Affiliate Marketing And Content Creation

1:- Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.

2:- Content Creation: Creating Infographics, Video creation tools, Comic strip creation.

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