SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

Basics Course

1:- Internet and Search Engine Basics

2:- Internet Marketing

3:- Importance of Internet Marketing

4:- Types of Internet Marketing Methods

5:- Importance of Search Engines

6:- SEO is an Art or Science

7:- How the search engine works?

8:- Understanding the SERP

9:- Using Search Operators

10:- Google Search Engine Architecture

11:- Search Engine Algorithms

12:- Google Algorithm Updates

13:- Page Rank Technology

14:- Panda Update and its Importance

15:- Latest Updates about SEO Algorithms

16:- Google Web Masters Tools

Basics Course

1:- Introduction to Keyword Research

2:- Business Analysis

3:- Types of Keywords

4:- Keyword Research Methodology

5:- Keywords Analysis Tools

6:- Competition Analysis

7:- Preparing a Keyword List for Project

8:- Localized Keywords Research

Advance Course

1:- Basics of Website Designing / Development

2:- Essentials of good website designing

3:- HTML Basics for SEO

4:- Usability and User Experience in Website

5:- Onsite Optimization Basics

6:- Importance of Domain Names and Value

7:- Domain Selection

8:- Website Structure and Navigation Menu Optimization

9:- Coding Best Practices

10:- Filename Optimization

11:- Title Tag Optimization

12:- Keywords

13:- Keyword Density Analysis

14:- Keywords Research in Various Search Engines

15:- Meta Tags

16:- Meta Tags Optimization

17:- Headers Optimization

18:- SEO Content Writing

19:- Optimizing SEO content

20:- Page Speed Optimization Tool

21:- Anchor Links Optimization

22:- Internal Link Strategy

23:- Iframes / Frames effects on SEO

24:- Header and footer

25:- Header optimization with tag line or catch line

26:- Footer Optimization

27:- Creating an HTML and XML sitemaps

28:- URL Rewriting Techniques (301, 302)

29:- Canonical / 404 Implementation

30:- HTML Validation using W3C

31:- Google SEO Guidelines

32:- Search Engines V/S directory

33:- Major search engines and directories

34:- Google Page Rank

35:- Google Sandbox effect

36:- Website Architecture

37:- Hosting Selection

38:- How the Search Engine works

39:- Heat map of Home page

40:- Description

41:- Creating Robots file

42:- Creating sitemaps

43:- Image tag optimization

44:- Image Importance

45:- Anchor Text

46:- URL renaming/re-writing

47:- Google webmaster tools

48:- Yahoo Feed Submission

Advance Course

1:- SWOT Analysis of Website

2:- Target segmentation

3:- Keyword Research

4:- Competitor Analysis

5:- Finding Right Appropriate Keywords

Advance Course

1:- Submission to search engines

2:- Introduction to Offsite Optimization

3:- Local marketing of websites depending on locations

4:- Promoting Subsequent pages of the website

5:- Black Hat / White Hat / Grey Hat SEO

6:- Submission to Relevant Directories

7:- Linking Building Methodology

8:- Types of Linking Methods

9:- Free Links / Paid Links

10:- Directory Submission

11:- Blog Submission

12:- Free Classifieds

13:- Forums

14:- Forum Signatures and Commenting

15:- Press Releases

16:- Video optimization

17:- Link Building

18:- How to promote home page

19:- Directory Submissions for SEO

20:- Social Bookmarking

21:- Local Business Listing (Local SEO)

22:- Classifieds Posting

23:- Using Blogs for SEO

24:- Blog Commenting

25:- Press Release Submission

26:- Article Submissions

27:- Video Submissions

28:- Social Media Optimization Techniques (Basics)

29:- RSS Feeds Submissions

30:- Tracking the Links and Page Rank

31:- Question and Answers

Advance Course

1:- Difference between Dynamic and Static Sites

2:- SEO for Word press (SEO Widgets)

3:- SEO for Joomla ( Joomla SEO Plug-in)

4:- SEO for BlogSpot

5:- How to optimize the Flash Websites

Advance Course

1:- Google Ad sense Training

2:- Affiliate Marketing Training

3:- Google Analytics Training

4:- Social Media Optimization (SMO) Training

5:- My space Training

6:- Creating Buzz Training

7:- Face book Training

8:- Twitter Training

9:- Linked in Training

10:- Developing Marketing Strategies for SMO Training

11:- URL Shortening Tools

12:- Using Tools and Applications for SMO

13:- Social Bookmarking Training

14:- Viral Marketing For You tube

Advance Course

1:- Website Position Analysis in various search engines

2:- Introduction to Google Analytics in details

3:- Installing Google Analytics

4:- Basics of Google Analytics

5:- Visitors Reports

6:- Geographic Reports

7:- Traffic Sources Reports

8:- Keywords Reports

9:- Your Goals and Conversions

Advance Course

1:- Introduction to search engine optimization (SEO).

2:- How to research and select appropriate keywords to target.

3:- How to successfully integrate search keywords within your web site copy.

4:- How to optimize each page of your web site step-by-step.

5:- How to create effective Page Title Tags.

6:- How to create an effective and optimized META Description Tag.

7:- How to create an effective and optimized META Keywords Tag.

8:- Overview of various important search engines and directories.

9:- How to submit your site to important search directories.

10:- How to submit your site to crawler-based search engines.

11:- An overview of what search engines consider to be "spam".

12:- Web design elements to avoid ensuring your site is search engine compatible.

13:- How to monitor your search rankings and site traffic

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